Prior to this post, first and foremost, I would like to thank Andrew Ng, one of the member from the establishment for inviting me, as a media, on this year 2017 CAFE MALAYSIA event which held recently.
The 3-day exhibition introduced some of the latest innovations, developments and technologies at exclusive workshops, classes and demonstrations by industry experts on everything coffee and tea. Sasa Sestic, World Barista Champion 2015, spoke on ‘The Importance of Quality and Freshness of Green Beans in Our Cafes’ at the show’s inaugural Malaysia Coffee Forum. The Australian barista was joined by Henry Wilson, CEO and Founder of Perfect Daily Grind, who presented his thoughts on ‘Specialty Coffee: Building a Digital Brand’ and delved deeper into the rise of social media in building relationships with customers.
The crowds at Café Malaysia 2017 were also thrilled by the competitors of the three national championships, Malaysia National Barista Championship 2017 (MBC), Malaysia Latte Art Championship 2017 (MLAC) and Malaysia Brewers Cup Championship 2017 (MBrC). The winner from each respective national championship will represent Malaysia at the world coffee championships at Budapest, Hungary and Seoul, Korea.
Café Malaysia is organized by Conference and Exhibitions Management Services (CEMS) and is hosted by the Malaysia Specialty Coffee Association (MSCA). MSCA is a member of the ASEAN Coffee Federation (ACF). The event is supported by Ministry of Tourism and Culture Malaysia and the Malaysia Convention and Exhibition Bureau and endorsed by MATRADE.
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| Crowd learning new products. |
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| New technology for coffee. |
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| Fancy booth by MILKLAB. |
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| I like this guy, felt like I have seen him before in Publika. |
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| The Frost is a company that manufacture ice machinery for icy cold dessert. The outcome is really fantastic. |
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| Monin booth. |
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| Crowd go crazy for their fellow friend that compete for the best rank. |
In short, feeling thankful that I'm able to keep myself up-to-date with the latest news and trends, after 6 months of idle from the coffee world.
